"Child beauty has become big business. Research by market analysts Mintel of 6,000 youngsters from the age of seven to 19 found that more than six out of 10 girls aged seven to 10 wore lipstick and more than two in five wore eye-shadow or eye-liner. Almost one in four wore mascara and three in five wore perfume. According to a 2005 British Journal of Developmental Psychology study, almost 50 per cent of girls between five and eight want to be slimmer.
...The growing popularity of child beautification in Britain has caused concern among some parents. Sally Wray, 43, a book publicist, said: 'I recently took my three-year-old daughter to a birthday party and was horrified to see three girls from her nursery class had make-up on - it wasn't face painting, it was properly applied and blended eye shadow, blusher and lip gloss that had presumably been applied by the girls' mothers.
'It deeply disturbs me that girls are being sexualised in this way. I certainly would never take my daughter with me to a beauty salon, and I find the whole idea of little girls having beauty treatments both inappropriate and bizarre.'